What is the cultural significance of comics?

Kieron asked me that the other night. I gaped like a fish for a bit before he qualified the question ‘Why would you telling [a room full of designers] something about the workings of comics have significance to them? Why comics?’

And it’s sort of not a question. It’s like asking ‘Why is telly?’. But also not. It’s about stating one’s personal stake in the medium, and using that a lens to say why that medium is important.

So here’s my go;

1) They can be anything
2) They are simultaneously easy and exhausting to read
3) I feel utterly isolated during the reading of a comic
4) …

I had a fourth, but it ran away from me while I was writing 3.